LANGUAGE SHAPES HOW WE THINK, FEEL AND EXPERIENCE THE WORLD

I am a multidisciplinary writer and creative lead with 10 years of agency and in-house/brand experience. I turn big ideas, complicated messages and the occasional impossible brief into authentic creative that connects with people.

I have a deep understanding of audiences and what makes a message resonate. I use this as strategy to shape the creative and storytelling for every type of deliverable I make. While words are my thing, having a discerning eye for the visuals, design, placement, medium and execution is equally as important. Because if all of the elements don’t work together, then none of them work at all.

Industries: Tech, Telecom, CPG, Fashion, Retail, Home, Food & Bev, Beauty, Pharma and more.

I honestly and sincerely love what I do. My life’s goal is to keep writing, creating, and to appreciate every opportunity that I get to learn along the way.

MY ORIGIN STORY, PLUS A BIT OF LORE

Some people just know what they were born to do, and for me, it was always writing. But that doesn’t mean I knew how to make a career out of it.

I grew up on a boat as a child. Writing became my only way to create a dialog in an often inspiring, yet incredibly isolating setting while at sea. As I got older and eventually moved to dry land, I continued to write as a way to process the big emotions that come from being a teenager. By the time I finished college, I wasn’t sure how to turn this beguiling hobby of mine into a career. And by not doing so, I struggled to succeed in jobs where I just didn’t belong.

After a stint of working as a mediocre accountant for a magician at the Conjuring Arts Center in New York City, I somehow managed to land a role as a project manager at an experiential design company. It was there that I began to contribute to the company blog and wrote copy for the website and trade show collateral. I enjoyed working on these special projects so much more than my PM responsibilities that when our office shuttered I took it as a sign to switch careers and do whatever it would take to finally call myself a writer and build my experience to be where I am today.

ERRONEOUS TOPICS I COULD TALK ABOUT FOR HOURS ON END

The ocean. Summertime. Italy. The geological record. The mind-boggling insanity of the universe. Evolution. Archaeology. Astrology. Home decor and interiors. Whatever is trending online or happening in pop culture. Taylor Swift. True crime. Antiquity with an emphasis on ancient Rome. History in general. Animals. Cats, cats and more cats. Doing my own nails. Whatever overzealous and meticulously coordinated itinerary I have planned for my next trip.

Basically, I’m deeply curious about everything. Turns out, it makes me a pretty great writer.